The Product of Manchester AirportManchester Airport is a service Essays

The Product of Manchester AirportManchester Airport is a service company. Its products are mainly the facilities it provides e.g. the runways and terminal. BUSINESS ACITIVITY The Product of Manchester Airport Manchester Airport is a service company. Its products are mainly the facilities it provides e.g. the runways and terminals and also the services it offers to its customers i.e. the airlines. The Airport Company acts as landlord and guardian of the whole site – providing the infrastructure and main facilities e.g. roads, drains, phones, runways and terminals. Its income comes from the charges and costs for using the facilities e.g. airlines pay for the runway, handling agents pay for ticket desks and shopkeepers pay rent. The Airport Company is also responsible for: 1 Marketing and promoting the Airport brand 2 Lobbying Government and other authorities 3 Environmental standards 4 Ensuring a safe and efficient Airport. Products for Airlines and Tour Operators Manchester Airport offers products and services directly to airlines and tour operators, and in other cases acts as landlord and regulator of services for the may private companies that make the Airport diverse. Runways Manchester Airport has two runways, each 3,050 meters in length. Runways need to be this length to enable aircraft of all sizes and weights to land and take off safely. They operate in segregated mode, which means one runway is used for take offs and the other for landings. Passenger Facilities In order to process passengers through the Airport, Manchester Airport plc provides facilities such as check-in desks, baggage handling systems and a number of high street retail outlets. Security With the exception of Hold Baggage Screening, Manchester Airport Aviation Services (MAAS) is responsible for the aviation security service at the Airport in areas of access control, searching and screening of passengers and baggage, and ensuring that the Airport complies with legislation and guidelines issued by the Department for Transport and the International Civil Aviation Organisation. Hand baggage may be checked at any time within the Airport area, as part of the Airport’s visitor security policy. The US Federal Aviation Authority stipulates that all passengers on flights with US-based carries have an extra security scr... ...by The Aviation Society and has staff of trained guides who lead educational tours for groups of all ages, providing a structured and informative introduction of life at the Airport . Aviation Viewing Park Spectacular views can also be seen from the Aviation Viewing Park, which is managed by the Bollin Valley Rangers. Education The variety of activities and vibrant of the Airport helps stimulate exciting ideas fir educational projects. Over the years, the Airport’s educational officer has worked with many of the 3,000 schools and a large number of collages in the immediate catchments area of greater Manchester and Cheshire, as well as others through out the north of England and Wales. NHS Walk-in Centre This is a one-stop drop in centre for travellers, other visitors to the Airport and the local community to ask immediate health related questions. Occupational health Unit The centre provides pre-employment medicals for staff working at the Airport and CAA medicals for air crew as well as providing confidential support and advice to employees. Petrol stations The Airport owns and manages two petrol stations on site, these are part of MAVL. The Product of Manchester AirportManchester Airport is a service Essays The Product of Manchester AirportManchester Airport is a service company. Its products are mainly the facilities it provides e.g. the runways and terminal. BUSINESS ACITIVITY The Product of Manchester Airport Manchester Airport is a service company. Its products are mainly the facilities it provides e.g. the runways and terminals and also the services it offers to its customers i.e. the airlines. The Airport Company acts as landlord and guardian of the whole site – providing the infrastructure and main facilities e.g. roads, drains, phones, runways and terminals. Its income comes from the charges and costs for using the facilities e.g. airlines pay for the runway, handling agents pay for ticket desks and shopkeepers pay rent. The Airport Company is also responsible for: 1 Marketing and promoting the Airport brand 2 Lobbying Government and other authorities 3 Environmental standards 4 Ensuring a safe and efficient Airport. Products for Airlines and Tour Operators Manchester Airport offers products and services directly to airlines and tour operators, and in other cases acts as landlord and regulator of services for the may private companies that make the Airport diverse. Runways Manchester Airport has two runways, each 3,050 meters in length. Runways need to be this length to enable aircraft of all sizes and weights to land and take off safely. They operate in segregated mode, which means one runway is used for take offs and the other for landings. Passenger Facilities In order to process passengers through the Airport, Manchester Airport plc provides facilities such as check-in desks, baggage handling systems and a number of high street retail outlets. Security With the exception of Hold Baggage Screening, Manchester Airport Aviation Services (MAAS) is responsible for the aviation security service at the Airport in areas of access control, searching and screening of passengers and baggage, and ensuring that the Airport complies with legislation and guidelines issued by the Department for Transport and the International Civil Aviation Organisation. Hand baggage may be checked at any time within the Airport area, as part of the Airport’s visitor security policy. The US Federal Aviation Authority stipulates that all passengers on flights with US-based carries have an extra security scr... ...by The Aviation Society and has staff of trained guides who lead educational tours for groups of all ages, providing a structured and informative introduction of life at the Airport . Aviation Viewing Park Spectacular views can also be seen from the Aviation Viewing Park, which is managed by the Bollin Valley Rangers. Education The variety of activities and vibrant of the Airport helps stimulate exciting ideas fir educational projects. Over the years, the Airport’s educational officer has worked with many of the 3,000 schools and a large number of collages in the immediate catchments area of greater Manchester and Cheshire, as well as others through out the north of England and Wales. NHS Walk-in Centre This is a one-stop drop in centre for travellers, other visitors to the Airport and the local community to ask immediate health related questions. Occupational health Unit The centre provides pre-employment medicals for staff working at the Airport and CAA medicals for air crew as well as providing confidential support and advice to employees. Petrol stations The Airport owns and manages two petrol stations on site, these are part of MAVL.

Introduction to Sociology Essay

In this paper it will evaluate the impact of sociological behind what we call family and social change that has evolved during the ages. There are three factors that must be reviewed Functionalism, Conflict, and Interactionism. 1. Functionalism * Functionalism would claim that each member of the family is interdependent and contributes to the functioning of the family. * Family members play their role and have great attitudes there is balance, peace and unity in the family. * The rebel against his or her role then the role as a family as a whole suffers imbalance, stress, disunity and dysfunctional tendencies. * Each member has some power to agree to disagree what is decided. * By having input into decisions each member feels validated and the family can grow based on the idea of consensus rather than authoritarianism. 2. The functionalist theory is a sociological philosophy that attempts to explain social institutions as collective means to fill individual biological needs. 3. The Conflict Theory is a theory that states that society or an organization functions so that each individual participant and its group struggle to maximize their benefits which inevitably contributes to social change such as political views and revolutions. * The theory of conflict within families starts with the premises that family members undergo conflicts and disharmony. * The study includes family dynamics and the roles played by various family members. * The source of the power and the causes of the conflict must be identified. * When the family is dissected and the sources of conflict and power identified the family can better and more effective ways to communicate. * The study of dynamics can help members become more empathetic and understanding of the underlying causes of their conflict. 4. The interactism theory has become one of the dominant sociological perspectives in the world today. The theory studies individuals and how they interact in society. * Symbolic interaction theory describes the family as a unit of interacting personalities. * This theory focuses attention to the way people interact through words, gestures rules and roles. * It is based on how humans develop a complex set of symbols to give meaning to the world. * Understanding these symbols is important in understanding human behavior. * Symbolic interactionism unique contributions to family are families are social groups and that individuals develop both a concept of self and their identities through social interactions. * Symbolic interactism is the way we learn and give meaning to the world through our interactions with others. 5. All three theories, interactism, conflict, and functionalism have to do with social and mental states of the family being determined by a specific role or condition. 6. Functionalist is a macro level analysis. It focuses on how people come together to create society. * It also focuses on whether the actions are good for the equilibrium of society and these are called dysfunctions. * Conflict theory do not see society as whole coming together well for one purpose. It focuses on class conflict. * The main difference between the three is that functionalism and conflict are macro level. Symbolic interactism is micro-level. The beginning of life is the institution most responsible for the achievement of adult satisfaction and social integration. The beginning of human life begins with the family institution; depending on the upbringing of the person will likely determine the social future for society. * Functionalists view the family from the standpoint of universal functions the family provides to society. * Symbolic interactions views family as to what they can bring into society from study how they interact with each other. * Conflict theory focuses on class conflict or the conflict with the family as a group. Conclusion: Each theory will affect social change within the selected institution and depending on how each person uses this information will depend on how society views them as a whole. References: WWW. How does interactionism theory apply to family.edu Social Interactism theory by Lee Flamed.edu Conflict theory- New World Encyclopedia. Functilism theory- New World Encyclopedia Vising, Y (2011). Introduction to Sociology. San Diego, CA: Bridge point Education,Inc. *

Victoria Secret

VICTORIA SECRET MARKEITNG STRATEGY MARKET OBJECTIVES Focus on Product Strategy In order to penetrate into the Asian market, Victoria’s Secret should focus on product strategy, as the pressure for customization is high in order to offer points of difference to Asian consumers. This can be carefully managed by establishing an R&D team in Singapore to focus on the Asian market.By setting up a human engineering research centre which carries out detailed research into body shapes and sizes and other related areas such as human sensibilities and physiology, centering its research towards Asians, Victoria’s Secret could successfully tailor its products to suit the local market. Product testing and performance evaluation With new innovations, Victoria’s Secret can subsequently test its new products via its official website or a new website catered to the Asian market. This allows the company to track and analyze sales, which in turns helps to improve research.In addition , it is important to use the existing physical stores at Resorts World Sentosa and Changi Airport to showcase new products catered specially to the local market. Performance audit and brand tracking can be done to identify areas of improvement as well as testing the feasibility of the strategies used. Evaluating the performance would help Victoria’s Secret to decide if the company should continue with the geographic expansion strategy and also identify areas that may enhance its expansion efforts. Establish strong brand presence in the regionFull penetration into the Asian market can be done through setting up of physical stores in prime shopping district in the region, namely, Hong Kong, Korea, Japan, Singapore and Shanghai. Victoria’s Secret can also adopt a transnational strategy which strives to optimize the trade-offs associated with efficiency, local adaptation and learning. Local responsiveness can be maintained through periodic brand audits to ensure success in the geographic expansion strategy. QUANTITATIVE RESEARCH ————————————————- Target Segment: Male (Sample Size: 57) Brand AwarenessA) Brand Recall Victoria’s Secret and Triumph received the highest brand recall rate when respondents were asked to list the brand(s) of lingerie they knew. This is followed by Wacoal and La Senza. B) Brand Recognition When asked if there were aware of these brands, Victoria’s Secret and Triumph enjoy high brand recognition with 96% and 98% followed by Wacoal (68%) and La Senza(65%). C) Effectiveness of Existing Communication Channels The male respondents indicate that they know the brand through its fashion show (67%), their female (58%) and male friends (36%) and features on magazine (47%).Respondents also quoted having seen its online catalogs (24%) and physical stores (27%). However, only 24% of the respondents have seen its fa shion shows. 11% has visited the brand’s website while only 2% indicated that they own its catalogs. Brand Reponses When asked about their previous purchases, only 14% of the male respondents have purchase lingerie for their partners before. Out of these purchases, 75% were brought on impulse while 38% were for birthdays and surprise gifts. In assessing their intention to buy for their partners in the future, 68% indicated that they would buy lingerie for their partners in the future.They also indicated that they would most likely to buy for their partners as a birthday (31 respondents out of 39), anniversary (30 respondents out of 39) and surprise gifts (35 respondents out of 39). To make these purchases, 77% would head down to the stores, 54% would make their purchases online while 46% would get help from their female friends to make the purchases. Brand Resonance In assessing their loyalty to a brand, 29 out of 39 respondents indicated that they will not stick to one brand . To choose a brand, 73% would look at the design and 68% would take into account the accessibility of the stores.In addition, 51% would also look at the price of the lingerie. This indicate low brand resonance among the male respondents. Target Segment: Females (Sample Size: 74) Brand Awareness A) Brand Recall When respondents were asked to list the brand(s) of lingerie they knew, Triumph received the highest brand recall rate. This is followed by Victoria’s Secret, Wacoal, Pierre Cardin, La Senza and Calvin Klein. B) Brand Recognition When asked if there were aware of these brands, Triumph enjoys the highest brand recognition of 100%, followed by La Senza and Victoria’s Secret with 95% each.C)  Effectiveness of Existing Communication Channels 62% of the female respondents are aware of Victoria’s Secret outlet in Singapore. However, most of them know it through word-of-mouth (69%) and only 33% know it through advertisement and 7% through its campaign. Brand R eponses A)  Brand Price Perception 41% of the respondents think that a fair price for a piece of Victoria’s Secret lingerie should be within $20-$50, while 45% of them said it should be within $51-$90. B)  Brand Quality Perception The respondents believe that Victoria’s Secret provides good quality and a variety of lingerie, with a mean of 3. 4 and 3. 57 out of 5 respectively. C)  Purchase Intention 81% of the respondents do not own Victoria’s Secret lingerie with 54% of them explaining that it is too expensive and 36% indicated that they are not sure where to buy them from. However, 82% of the respondents indicated that they would consider purchasing Victoria’s Secret lingerie in the future and 63% said they would buy it for special occasion. QUANTITATIVE ANALYSIS The female respondents rated sexiness and confidence as the 2 most favourable associations.However, the superior and romantic image of the brand is less favourable but the result has low consistency among respondents, as shown by their high standard deviation (>0. 75). This shows that Victoria’s Secret has room for improvement in order to emerge as a favourable brand among others. Victoria’s Secret has a relatively high level of uniqueness. The association with â€Å"sexiness† scores the highest, with a mean of 4. 07, followed by â€Å"stylishness† and â€Å"confidence†. Hence, Victoria’s Secret can advertise the feeling of sexiness, confidence and stylishness as everyday essentials to reach out to a larger target market and boost its sales.Conclusion According to the findings from the survey targeted at female, the association with sexiness scored high on all three elements. This indicates that Victoria’s Secret should continue to market towards that direction. Secondly, the association with superiority and exclusiveness scored generally low on all three elements. Victoria’s Secret has to improve on these asso ciations, either through various marketing efforts or by tapping onto the stronger attributes, as they are associations that the brand aims to represent as well.